Our experience during the Covid-19 crisis taught us about our ability to innovate at pace and gave us the confidence to accelerate our strategic priorities, all of which focus on being Customer 1st. These will help us deliver our ambitions and to fulfil our purpose – helping everyone create a home they love.
Our colleagues make Dunelm a special place to work and shop, and bring pride to the service we give to our customers every day. Their detailed product knowledge, provided mainly by our customer-facing colleagues in store is a key differentiator and highly valued by our customers.
We have built deep and mutually rewarding relationships with our core suppliers over the last 40 years. Our suppliers are product specialists and allow us to provide our customers with products that offer choice, quality, value and style.
Our 173 stores allow us to showcase our product ranges, provide great service and inspire our customers as they browse. The store experience remains an important part of our total retail offer.