Peter Ruis

Independent Non-Executive Director


Key strengths

A current CEO with deep experience in retail and brands, working for both large and more entrepreneurial organisations, with a particular expertise in marketing and product.

Dunelm role

As a Non-Executive Director, provides strategic advice, monitors management performance and oversees risk management. Regularly visits the Dunelm website, stores and non-store sites to meet colleagues and members of the senior management team and attends meetings of the National Colleague Voice by rotation. Attends investor presentations.

Joined Dunelm Board

September 2015

Previous experience

Managing Director of UBRN Corporation (2018 to 2020). Chief Executive of Jigsaw (2013 to 2018). Senior positions at John Lewis Partnership (2005 to 2013), Levi Strauss (2001 to 2004) and Ted Baker (1997 to 2001).

Other commitments

President of Indigo Canada 

Gender and ethnicity

Male, White British.