Shareprice

Sell more

Selling more brilliant product. Delivering great service. It’s what we do best. We wouldn’t be a shop if we didn’t sell. And we wouldn’t be as successful as we are if we didn’t do it well.

Merchandise

OUR STORES SHOULD BE brimming with products AND LOOK NEAT AND TIDY. WE ALWAYS HAVE VISITORS SO OUR STORES SHOULD ALWAYS look their best. GOOD MERCHANDISING IS THE BREAD AND BUTTER OF OUR BUSINESS.

Supplier relationships

We go way back with our suppliers. MANY HAVE BEEN WITH US FOR OVER TWO GENERATIONS, HELPING US TO MAKE SURE OUR CUSTOMERS GET THE best of the best of the best.

Keep listening and looking

HERE AT DUNELM WE’VE GOT our finger on the pulse. IT MEANS WE NEVER MISS A TRICK WHEN IT COMES TO COLLEAGUES, CUSTOMERS, COMPETITION, SUPPLIERS AND TRENDS. 

Key Achievements

39

Years of consistent sales growth since we began trading in 1979

90%

Products rated four or five star by our customers

6

Stores refitting with our latest format to enhance our customers’ experience