• 1979

    Our story began in September 1979, when our founder, Bill Adderley decided to take on a stall with his wife, Jean, at Leicester market (pitch number D45). Bill and Jean invested every penny they had in seconds of ready made curtains, M&S seconds and slippers. And within a month they had made a 600% profit!

  • 1984

    The first bricks and mortar Dunelm store found its home in Churchgate, Leicester, in 1984.

  • 1996

    Bill and Jean’s son, Will, who had grown up with the business, was appointed MD of the company.

  • 1999

    After 20 years of running the business from two separate office locations, it was time for us to open our first head office in Syston, Leicestershire, which also included a warehouse.

  • 2001

    We purchased a small curtain manufacturing business, Bellbird Ltd, and the Made to Measure manufacturing centre was born.

  • 2005

    The fully shoppable website went live, representing a huge leap forward for the business with its own dedicated warehouse below our Radcliffe store.

  • 2006

    In 2006, Dunelm was floated on the London Stock Exchange, marking the beginning of a new era.

    We also opened our new warehouse at Stoke to manage our growing business.

  • 2011

    Dunelm was growing fast, and to accommodate our growth, we built a new head office in Syston.

  • 2016

    In July we opened our second warehouse at Stoke.

    In November our family grew to include Worldstores and Kiddicare.

  • 2017

    Home-Start becomes our new charity partner.

    We open 7 new superstores, and refit 11 stores with a fab new format.

    Over 3,000,000 customers visit us in store and online every week.

  • 2018

    Nick Wilkinson and Laura Carr join Dunelm as CEO and CFO.

    Our new, state of the art Made to Measure manufacturing centre, photography studio and mock shop open in Birstall.

    We launch our Customer First strategy, setting out our purpose 'to help everyone create a home they love'.

    We set out to find 1 million new customers, encourage existing customers to shop with us 1 more time per year, and add 1 more item per shop.

    Our Home of Homes brand advertising launched, featuring real families in their real homes.

  • 2019

    Macmillan Cancer Support becomes our new charity partner.

    We have our first £1 million sales day for home delivery.

    We begin sponsoring ITV's flagship show 'This Morning'.

    Launch of new digital website.

    Happy Birthday to us - Dunelm turns 40!