Last year we focused on reaching more customers with our brand through the introduction of an integrated marketing campaign. We will continue this focus and aim to attract two million new customers.
On average, our customers shop with us between three and four times per year. By better understanding their needs, we will increase the frequency of their visits.
Our average basket is less than four items. With a wide range of different product categories, we see the opportunity to increase the number of items in the basket.
The combination of the above measures will drive profitable and sustainable growth in the business. We have made progress on reaching more customers in FY19, and are excited about improving all three metrics going forward.