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Our Vision and Strategy
Our vision is to be the leading multichannel specialist. Famous for style, value, quality and ease of shopping.
Our purpose is to help everyone create a home they love.
To us, this will feel like continual adaptation and evolution. To our customers, it will just be what they expect of us.
We will focus on five Business Goals:
1Reaching more customers with our brand
2 Create new reasons for customers to shop with Dunelm
3 Easy and inspiring multichannel shopping for our customers
4 Simple and low cost – good housekeepers
5A great place to work for colleagues