Last share price at 08:21 22-Feb-18
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Our Vision and Strategy
Our vision is to be the customer’s number one choice for homewares and furniture. Famous for style, value, quality and ease of shopping.
To us, this will feel like continual adaptation and evolution. To our customers, it will just be what they expect of us.
We will focus on four Business Goals:
1 Create new reasons for customers to shop with Dunelm
2 Easy and inspiring for customers to shop
3 A simple and low cost operating model
4 A great place to work for colleagues