Reaching more customers with our brand

Strategic Objective

Increase the number of shoppers at Dunelm

What We're Doing

An integrated programme to build brand awareness, consideration and acquisition

  • Brand building campaign begins in September 2018 with TV sponsorship and advertising
  • Performance marketing programmes will accelerate under one brand
  • Developing own channels and unique content (#mydunelm, Salesforce capabilities, emails)
  • Store roll-out continues with a long term target of around 200 stores in the UK
  • Product PR and Influencer programme gaining critical mass