Shareprice

OUR CUSTOMERS' 1ST CHOICE FOR HOME

Our plan is to become our customers’ 1st Choice for Home, in line with our purpose, ambitions and shared values, delivering long-term sustainable growth and value for all of our stakeholders.

We use our ‘plan on a page’ internally and externally to communicate our long-term ambitions and the foundations of our business.

OUR PLAN

Our plan is to become our customers’ 1st Choice for Home.

Our purpose

Our purpose guides all business activities and decisions and decisions and helps us understand why people want to shop with us, work for us, supply us and stay invested in us.

OUR AMBITIONS

We have three long-term ambitions, linked to specific key performance indicators to ensure that we stay focused and measure our progress.

OUR SHARED VALUES

Our shared values have evolved from our fundamental business principles developed more than a decade ago and reflect our attitudes and behaviours throughout Dunelm, and how these impact our ethics and culture.

OUR CUSTOMER PROPOSITION

To become our customers’ 1st Choice for Home we are focused on strengthening four elements of our customer proposition for savvy home lovers.

OUR FOCUS AREAS

We also prioritise building capabilities and digitising in six focus areas.