Developing Our Supply Chain Proposition For Our Stakeholders
Our commitment to Stoke-on-Trent has resulted in Dunelm becoming a significant employer in the city with over 600 colleagues working in our two DCs and our local store. During peak times, additional colleagues are engaged to support the volume of activity in the DCs.
Colleague well-being was a major consideration for the Board in the planning of our new facilities:
- A team of colleagues helped design the look and feel of the building, with product and store imagery and product display areas to showcase current ranges
- We built a large training area, and a comfortable Pausa coffee shop serving a range of subsidised hot and cold food, drinks and snacks
- We ran a series of welcome activities for new colleagues and to engage existing colleagues with the changes being made, including fund-raising activities for our nominated charities (Roald Dahl/ Home-Start UK). A free Christmas lunch for all was served by the leadership team!
- Colleague health and safety is a major consideration for the Board and a complete review of our processes was undertaken. A new Health and Safety Manager was appointed and over 50 colleagues received National Examination Board in Occupational Safety and Health (NEBOSH) training
Making shopping experiences easy for our customers is a big focus for Dunelm. The new DC2 was developed with a range of customer benefits in mind:
- We have been able to improve availability in store and reduce lead times for Reserve & Collect from 24 to 3 hours due to improved replenishment from our DCs and better store processes
- Locating our Home Delivery fulfilment in Stoke has improved online availability and enabled quicker delivery to customers’ homes
- DC2 will be a key enabler for us to launch a Click and Collect service in 2017/18. This will enable customers to access a significantly extended range of products for next day delivery to their local store
- Increased operational efficiencies through modern logistics technology allows us to continue to offer great value products to our customers, when and where they want to shop
- The additional capacity has allowed us to bring in more seasonal ranges for customers, as well as accommodate Kiddicare and Achica
Great supplier relationships have been key to supporting Dunelm’s growth. During the development of DC2 we were able to draw on the broad experience of our suppliers to help:
- Many of our committed store development suppliers were able to support us with the build and fit-out of DC2
- Supporting our Home Delivery fulfilment partner’s relocation into DC2, by helping them relocate existing colleagues and recruit new colleagues locally
All of our suppliers are required to sign our Anti-Bribery Policy and our Code of Conduct, by which they commit to ensure that their employees and those of their contractors adhere to international standards on the welfare and treatment of employees.
As part of the rigorous work we do to tackle modern slavery, we retrained colleagues in Stoke and employees of our supply chain partners to raise awareness. We also developed a number of safeguards, including extra colleague checks and have deliberately reduced our use of agency labour.
CARING FOR OUR ENVIRONMENT AND COMMUNITY
Developing a sustainable DC2 was a priority for the Board and we’re proud to receive the Planet Mark award highlighting the 416 acres of rainforest protected as a result of the DC2 development compared to benchmark sites. Local primary school environmental awareness workshops run by the Eden Project were funded by this award.
As part of the build, we carefully diverted natural waterways and developed new sanctuaries for wildlife onsite to ensure minimal disruption to the local habitat.
To help aid traffic congestion, we built a large bike shelter and showers / locker rooms, and also arranged with the local council for a bus stop to be put outside the warehouse, and for the route to drop off and pick up around shift start / finish times.
Our DC operations handle recycling from our stores enabling us to achieve high landfill diversion rates. The two DCs in Stoke themselves achieve 100% landfill diversion due to careful planning of materials being used inside.