Discover Us

Our purpose focuses on ‘the generations to come’ and long-term thinking is one of our shared values. We are ambitious about being a good company and have signaled that not only is ’sustainability’ one of our six strategic focus areas, it is also a foundation of the business – which we will continue to build.

In this sustainability blog, Christina Downend, Head of Climate Change at Dunelm, explains how Dunelm is responding to climate change challenges and reflects on how pledges made at the Conference of the Parties (COP) 26 in Glasgow earlier this month are likely help Dunelm in the longer term.

We’ve launched our new brand ‘Dun Your Way’, which is about giving people the confidence to express themselves as they create their homes, their way. Starting with a warm and funny Autumn/Winter advertising campaign, we show how our breadth and depth of range makes us the perfect place to shop for your home, whatever your style, taste, or budget.

We believe there's always room to put your own spin on things and to break free from convention...and maybe be a little bit rebellious if you feel like it.

Our first issue of Home with Dunelm is packed with snug ideas, from simple refreshes for the changing season to fab new products to shop for right now.

This last year has been like no other, with people spending more time than ever at home and having to make their homes work for them in ways they hadn’t before. With that in mind, we decided to make sure our Autumn Winter 21 product range was providing helpful solutions for a truly multi-tasking home.

The Edited Life introduces a new era of thoughtfulness in the home, with an understated collection of pieces chosen for their simple beauty, quality craftsmanship and innate usefulness that will last beyond any trend.

It has been a short while since the Autumn, yet many things have changed in our lives. The one constant has been the comfort in our homes. Our Spring campaign will continue to share the joy in everyday life, through our evolved ‘Home. We Get It' platform. These stories are not clichés. They’re real moments of humour, joy, frustration, and love; shared with us and voted on by our community of customers.

We love home truths. Every home may be different but we can all relate to the same moments. For our autumn campaign, instead of inventing stories, we enlisted the help of our customers and communities to tell us what home means to them. We want to show the reality of home, not just bricks, mortar and picture perfect moments. Comfortable, content, messy and brilliant. Right now, for many of us, home is the best feeling in the World.

We're delighted to introduce the two newest additions to the Dunelm advertising family: 5-piece family the Edwards, and charismatic couple, Dotty & Moray.

We're continuing our real people, real homes campaign with a new family for our spring advertising - the Umehs.

Every family has their traditions dating from to way back when, but you never know when you’re going to adopt a new one. Our new Christmas TV advert features real family the Skeates, and their annual Christmas activities have inspired us to talk traditions!

Every family and every home is different and we love them all. Whether you're blending your styles together or turning cushions over to hide spills, we'll help you create a home you love.