• Sustainability Report 2022

    Publication of Annual and Sustainability Reports 2022

    Dunelm announces the publication of its latest Annual Report and Accounts 2022 and Sustainability Report 2022.

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    Dunelm reflects on COP26

    In this sustainability blog, Christina Downend, Head of Climate Change at Dunelm, explains how Dunelm is responding to climate change challenges and reflects on how pledges made at the Conference of the Parties (COP) 26 in Glasgow earlier this month are likely help Dunelm in the longer term.

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    DUN YOUR WAY: Dunelm empowers customers to embrace individuality with new advertising campaign

    We’ve launched our new brand ‘Dun Your Way’, which is about giving people the confidence to express themselves as they create their homes, their way. Starting with a warm and funny Autumn/Winter advertising campaign, we show how our breadth and depth of range makes us the perfect place to shop for your home, whatever your style, taste, or budget.

    We believe there's always room to put your own spin on things and to break free from convention...and maybe be a little bit rebellious if you feel like it.

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    Home with Dunelm Autumn/Winter 2021

    Our first issue of Home with Dunelm is packed with snug ideas, from simple refreshes for the changing season to fab new products to shop for right now.

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    Autumn/Winter 21 Lookbook

    This last year has been like no other, with people spending more time than ever at home and having to make their homes work for them in ways they hadn’t before. With that in mind, we decided to make sure our Autumn Winter 21 product range was providing helpful solutions for a truly multi-tasking home.

  • The Edited Life Mag Cover

    Spring/Summer 21 Lookbook

    The Edited Life introduces a new era of thoughtfulness in the home, with an understated collection of pieces chosen for their simple beauty, quality craftsmanship and innate usefulness that will last beyond any trend.

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    Dunelm launches latest advertising campaign, focusing on sharing the joy in everyday life

    It has been a short while since the Autumn, yet many things have changed in our lives. The one constant has been the comfort in our homes. Our Spring campaign will continue to share the joy in everyday life, through our evolved ‘Home. We Get It' platform. These stories are not clichés. They’re real moments of humour, joy, frustration, and love; shared with us and voted on by our community of customers.

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    Dunelm launches new advertising campaign

    We love home truths. Every home may be different but we can all relate to the same moments. For our autumn campaign, instead of inventing stories, we enlisted the help of our customers and communities to tell us what home means to them. We want to show the reality of home, not just bricks, mortar and picture perfect moments. Comfortable, content, messy and brilliant. Right now, for many of us, home is the best feeling in the World.

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    Community Spirit: Going the distance together

    Through the motivation of our teams, we have been able to offer our local and national communities many new ways to support, with many colleagues sharing their brilliant ideas across the business on how we can all do our bit to help others.

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    The Crawley Edit: A Highstreet Concept Store

    As the UK’s leading homewares retailer, we wanted to open a new high street store that offers our same great product, at the same great prices. We’ve simply taken the best of what we have done over the past 40 years and listened to what our customers want.

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    Spring / Summer 2020 - A Mindful Home

    To celebrate the launch of our new home trends for 2020, we welcomed more than 70 media titles, bloggers and stylists to our press show in the heart of Fitzrovia.

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    Dunelm's Christmas 2019 catalogue

    No-one does Christmas like you, which is why we love giving our customers such a huge range of options.

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    Dunelm launches Autumn/Winter advertising campaign

    We're delighted to introduce the two newest additions to the Dunelm advertising family: 5-piece family the Edwards, and charismatic couple, Dotty & Moray.

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    Dunelm's Autumn/Winter 2019 Look Book

    Dunelm launches Autumn / Winter 2019 Look Book.

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    Mighty Hike

    We're not ones to shy away from a challenge, so when we learned about Macmillan Cancer Support's Mighty Hikes, we knew we had to get involved. 

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    Spring Summer Influencer Event

    We recently hosted our third influencer event, to showcase our Spring Summer collection to 18 influencers known and loved for sharing their passion for fashion and interiors.

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    This Morning Live

    As headline sponsors of This Morning Live, we got a prime spot to see the 4 day even unfold at the NEC Birmingham, and had the opportunity to speak to thousands of people about mindfulness in the home.

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    Proud sponsors of This Morning

    Dunelm is proud to be sponsoring This Morning for a whole year, beginning Friday 1st March 2019.

  • Umehs square

    Dunelm launches Spring advertising campaign

    We're continuing our real people, real homes campaign with a new family for our spring advertising - the Umehs.

  • Macmillan square

    Dunelm's new charity partnership - Macmillan Cancer Support

    We are teaming up with Macmillan Cancer Support to raise as much money as possible and support their incredible work.

  • Christmas square

    Dunelm launches Christmas advertising campaign

    Every family has their traditions dating from to way back when, but you never know when you’re going to adopt a new one. Our new Christmas TV advert features real family the Skeates, and their annual Christmas activities have inspired us to talk traditions!

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    Dunelm's Christmas 2018 Look Book

    Dunelm launches Christmas 2018 Look Book.


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    Dunelm launches new brand advertising campaign

    Every family and every home is different and we love them all. Whether you're blending your styles together or turning cushions over to hide spills, we'll help you create a home you love.

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    Dunelm's Autumn/Winter 2018 Look Book

    Dunelm launches Autumn / Winter 2018 Look Book.


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    Dunelm announces exclusive partnership with MissPrint

    Dunelm announces exclusive partnership with MissPrint.


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    Dunelm's Spring/Summer 2018 Look Book

    Dunelm launches Spring / Summer 2018 Look Book.


  • Your Home awards

    Dunelm wins Best Home Retailer and Best Soft Furnishing Retailer

    Dunelm is officially the Best Home Retailer and Best Soft Furnishing Retailer according to readers of Your Home and HomeStyle magazines.


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    Mixed Dry Recycling: Keeping it simple for our colleagues and the environment

    At Dunelm we always try to do the right thing, and we are committed to minimising the impact of our business on the environment.

  • House awards

    Double Gold for Dunelm at House Beautiful Awards

    Dunelm, the UK’s number one homewares retailer, was awarded Gold for both Favourite Home Retailer of the Year and Favourite Online Retailer of the Year at the House Beautiful Awards 2017.

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    Building our supply chain for the future in Stoke-on-Trent

    As a long term business, we make decisions that will provide benefits over the years to come as we continue to grow.