Dunelm is proud to be sponsoring This Morning for a whole year, beginning Friday 1st March 2019.
The flagship daytime magazine show, fronted by Philip Schofield and Holly Willoughby, will see a series of broadcast idents which showcase the Dunelm range of products, bringing to life their personalities, along with licensing, digital activity and branded content collaborations.
As part of the year-long relationship we're introducing a dedicated This Morning hub on Dunelm.com as a one-stop destination to discover all the ways in which we are partnering with the ITV show. The hub will host details of the products featured in our sponsorship idents, give access to exclusive competitions and giveaways, provide inspirational articles and ranges related to themes covered in the show.
As part of the deal, Dunelm will also become headline sponsor of This Morning Live - a homes, shopping and lifestyle event which returns to the NEC in Birmingham later in the year (16-19 May 2019) to welcome tens of thousands of people through the doors.
Leonie Foster, Chief Customer & Digital Officer, said: “We are really proud to partner with This Morning. The show’s values to be inclusive and welcoming to everyone with its broad range of content are completely aligned with the Dunelm brand values. We love welcoming everyone into our stores and website and have the range to help all our customers have a home they love.
“The partnership will allow us to reach our existing customers and we’re also looking forward to welcoming a whole new audience into Dunelm via This Morning’s hugely engaged following.”
Mark Trinder, Commercial Sales Director, ITV, said: "We had a great partnership with Dunelm last year launching Back To Mine and look forward to developing our work together by welcoming them as the new sponsor of both our iconic daytime show This Morning and hugely successful viewer event This Morning Live."
This is our second partnership with ITV in six months. In 2018, Dunelm teamed up with ITV to create the channel's first ad-funded dating and home makeover series ‘Back To Mine’, voiced by Rochelle Humes, which tapped into the idea that a person's home décor choices have an influence on potential romantic partners. The show aired at 3pm on Sunday for six weeks in Autumn and was well received by viewers.