Key performance indicators (KPIS) are used by the board and throughout Dunelm to monitor business performance.

The KPIs set out in this summary are those considered to be most relevant to understand the performance of Dunelm over time.

  • Total Revenue

    £m and growth %

  • Total LfL Revenue

    growth %

  • Home Delivery Sales

    £m and participation %


    £m and % sales

  • Free Cashflow and EBITDA Conversion

    £m/%† sales

  • Earnings Per Share

    Diluted, pence and growth %

  • Dividend Per Share

    growth %

  • CO2 Emissions (-7.4%)

    tCO2e /£1m Group Revenue

  • Tax Contributions (£142.3m)


Link to business goals