Key performance indicators (KPIS) are used by the board and throughout Dunelm to monitor business performance.

The KPIs set out in this summary are those considered to be most relevant to understand the performance of Dunelm over time.

  • Total Revenue

    £m and growth %

  • Total LFL Revenue

    growth %

  • Profit before tax*

    £m and % sales

  • Free cash flow


  • Diluted earnings per share

    pence and growth %

  • CO2 emissions

    tCO2e /£1m Group revenue