£m and growth %
Total revenue was impacted by the unexpected store closure period, although it grew for the eight months to February by 6.2%, with like-for-like (‘LFL’) stores growing at 2.5%. Online sales performed particularly well, with growth of 50.5% for the full year and >30% for the eight months to February.
Why this measure is important
We use total revenue figure as an indicator of how meaningful we are to our customers as it demonstrates how successful we are at selling the right products through the most convenient channels.