We aspire to be responsible members of our community, as this reflects our aim to always do the right thing; it also matters to our shareholders, customers and colleagues.

Executive responsibility:

Customer Director

Link to business goals:

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We are proud to support Home-Start UK as our “charity of the year”. Collections are made in-store, specific fundraising events are organised both by individuals and business areas and the Group makes its own donations. Each store has a ‘Charity Champion’ and amounts raised by store are reported monthly, with the top three recognised in the Dunelm Gazette each month. 

We also support colleagues who are raising money for charities of their choice, often by matching the sums raised. All colleagues are entitled to, and are encouraged to take, an extra day’s paid leave to undertake charitable activities, either individually or as a team.

We donate funds raised from English and Scottish carrier bag sales to Home-Start UK, our charity of the year, and from Welsh carrier bag sales to GroundWork, a charitable organisation which brings people and the environment together with practical local action to build stronger communities. They aim to create more green spaces, and get people back into work through creating green jobs.

The Group pays corporation tax on its operations in the United Kingdom and does not operate in any tax havens, or use any tax avoidance schemes.

2016/17 Achievements

  • Colleagues participated in a number of events, including the London Marathon, the Three Peaks Challenge, fancy dress end of year party, as well as raising money through raffles, bake sales and sample sales
  • Charity cupcakes have been sold in Pausa coffee shops. Home-Start UK merchandise boxes and donation tins are in each store, and discontinued stock has been donated via Home-Start UK to families in need
  • The total value of charitable donations made by the Group in the period ended 1 July 2017 was £35,998 (2016: £58,541).
  • Total funds raised for charity by the Group and colleagues were £365,774 (2016: £231,328). Of this, £340,776 was raised for Home-Start UK

What's Next for 2017/18

  • Second year of our partnership with Home-Start UK
  • Continue to support our colleagues in their charitable fundraising efforts by offering an annual day’s leave to support charitable activities
  • Continue to support local causes and community focuses where possible to ensure we help the communities around our entire estate