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Circular economy

OUR COMMITMENT

We aim to move progressively from a linear model (using scarce resources that cannot be easily reused or recycled) to a circular one (which uses low-impact or recycled materials and has an end-of-life solution) for the Dunelm branded products that we sell. To achieve this we must embed circular thinking into our product development process – bringing on board our suppliers, and considering the whole lifecycle of products following the improve, innovate and advocate approach.

Circular Economy Circular Economy

PRODUCT CIRCULARITY

Our products have always been designed with quality, choice and value in mind; we now also consider sustainability and circularity.

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RESPONSIBLE SOURCING (ENVIRONMENTAL)

To achieve our targets to reduce carbon emissions and water usage we need to change the materials used in our products and the manufacturing process throughout the whole supply chain.

Circular Economy Circular Economy

RESPONSIBLE SOURCING (ETHICAL)

We require our suppliers to provide safe and legal working conditions for the people who work for them, and we do not permit any form of exploitation.

Ethical Code of Conduct for Suppliers and Partners

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PLASTICS AND PACKAGING

We cannot eliminate all packaging but are committed to reducing its environmental impact by using less packaging, better packaging and aiming for a fully closed packaging loop.

Plastics and packaging policy

Plastic packaging basis of reporting

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TAKE-BACK SERVICES

We aim to make it as easy as possible for our customers to dispose of unwanted homewares items and are working on a growing range of take-back solutions across our major product ranges.

Take-back scheme basis of reporting

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RESPONSIBLY SOURCING POLICIES

All Dunelm branded suppliers must work towards our ’preferred’ higher standards as set out in our ‘more responsibly sourced’ policies for cotton and timber. We also have policies for palm oil and animal welfare.

Responsible cotton policy
Responsibly sourced cotton basis of reporting policy
Responsible timber policy 
Responsible animal welfare policy
Responsible palm oil sourcing policy