We aim to move progressively from a linear model (using scarce resources that cannot be easily reused or recycled) to a circular one (which uses low-impact or recycled materials and has an end-of-life solution) for the Dunelm branded products that we sell. To achieve this we must embed circular thinking into our product development process – bringing on board our suppliers, and considering the whole lifecycle of products following the improve, innovate and advocate approach.
Our products have always been designed with quality, choice and value in mind; we now also consider sustainability and circularity.
To achieve our targets to reduce carbon emissions and water usage we need to change the materials used in our products and the manufacturing process throughout the whole supply chain.
We require our suppliers to provide safe and legal working conditions for the people who work for them, and we do not permit any form of exploitation.
We aim to make it as easy as possible for our customers to dispose of unwanted homewares items and are working on a growing range of take-back solutions across our major product ranges.
All Dunelm branded suppliers must work towards our ’preferred’ higher standards as set out in our ‘more responsibly sourced’ policies for cotton and timber. We also have policies for palm oil and animal welfare.