We aspire to be responsible members of our community; it also matters to our shareholders, customers and colleagues.

Executive responsibility:

Chief Customer and Digital Officer

Link to our Customer 1st strategy:

  • Our customer promises
  • Committed colleagues

Link to business principles:

Be committed Do things our own way

Link to principal risks:

Competition, markets and customers; people and culture

UN Sustainable Development Goals

Our Policies

We are proud to support Macmillan Cancer Support as our ‘charity of the year’. Collections are made in store, specific fundraising events are organised both by individuals and business areas and the Group makes its own donations. Each store has a ‘Charity Champion’ and amounts raised by store are reported monthly, with regular updates to show the best performing appearing quarterly in the Dunelm Post, our internal newsletter.

We also support colleagues who are raising money for charities of their choice, by matching the sums raised by a donation to Macmillan Cancer Support. All colleagues are entitled to, and are encouraged to take, an extra day’s paid leave to undertake charitable activities, either individually or as a team.

We donate funds raised from English and Scottish carrier bag sales to Macmillan Cancer Support, and from Welsh carrier bag sales to GroundWork, a charitable organisation which brings people and the environment together with practical local action to build stronger communities. They aim to create more green spaces, and get people back into work through creating green jobs.

Measuring our impact

  • The total value of cash charitable donations made by the Group in the period ended 29 June 2019 was £175,000 (2018: £102,009)
  • Total funds raised for charity by the Group and colleagues was £580,000 (2018: £490,717). Of this, £308,000 has been raised for Macmillan Cancer Support since January

What’s next for 2019/20

  • Our Charity Committee will continue to focus on driving colleague and customer engagement with our charitable activities to ensure we are giving back as much as possible
  • Continue to support Macmillan Cancer Support as our charity partner
  • Increase our Company matched funding
  • Encourage colleagues to take their charity day
  • Encourage stores to raise money and have a Charity Store of The Year
  • Continue to support local causes and communities where possible to ensure we help the local areas we serve around all of our locations

Our targets

  • Exceed last year’s funds raised by at least 10%

2018/19 achievements

  • In January we appointed Macmillan Cancer Support as our new charity partner and we will support them for two years
  • The Charity Committee has focused on driving colleague and customer engagement with a number of charitable activities to ensure we are giving back as much as possible
  • We have encouraged colleagues to apply for matched funding when they are supporting their own charities which we donate to Macmillan
  • We have made it easier for colleagues to donate to charity through Payroll Giving
  • Colleagues have proactively organised a number of bigger events to support Macmillan, ranging from golf days and charity balls to people shaving their heads and raffles
  • More than 100 colleagues took part in a Macmillan Mighty Hike, to further raise funds for the charity
  • We have supported a number of local causes and communities to ensure we help the local areas we serve around our entire estate