With growing consumer awareness of plastic pollution, increased consumer demand for more recyclable packaging and rising producer responsibility associated with the UK Government’s proposed plastic packaging tax, reducing our overall packaging has been high on our agenda.
We launched our first Sustainable Packaging Manual, which sets out best practice for the packaging used by all our suppliers on our products. We have reduced our overall use of plastic by around 50 tonnes in the year and virtually eliminated all single-use plastic (plastic that cannot be recycled) on the packaging of our own brand products. Where we need plastic to protect products, we use polyethylene-based materials (which can be recycled) and plastics with recycled content.
A major initiative during the year was to roll out On Pack Recycling Labelling on our products to make it easier for customers to understand the best disposal or recycling option for all packaging types. We also reviewed the feasibility of providing to customers a textiles ‘take back’ scheme.