We are committed to making positive changes which will reduce the impact of our products on the environment.

Sustainability forms a key part of our product sourcing strategy and development pipeline.

Executive responsibility:

Product Director

Link to our Customer 1st strategy:

  • Great choice and value

Link to business principles:

Sell more Do things our own way Keep it simple

Link to principal risks:

Brand damage; regulatory and compliance; climate change

UN Sustainable Development Goals


Our policies

Sustainable sourcing: All suppliers sign our Code of Conduct, which requires them to minimise waste and dispose of it in accordance with legal requirements, reduce packaging to optimise usage/best fit and improve the recycled content of their products and packaging; and to commit to a strategy of carbon reduction.

Suppliers of our own brand products are also required to comply with the following policies:

Cotton Responsible Sourcing Policy: Covering the welfare and environmental standards that apply to cotton farming and production– we are targeting all of the cotton in our own brand products to be responsibly sourced by 2025.

Timber policy: The timber used in all products and marketing materials must be legally sourced, and we are targeting 50% of our products to be sustainably sourced by 2025.

Animal welfare policy: Based on the Farm Animal Welfare Committee’s Five Freedoms, with materials-specific requirements, for example covering fur, animal hair, leather, sheepskin and wool.

Palm oil: All Dunelm and Pausa own brand products which contain palm oil to be 100% sustainably sourced by the end of FY20.

View our policies here

Measuring our impact

  • Updated our policies and set targets 

What’s next for 2019/20

  • Develop an annual environmental assessment for all sites manufacturing own brand product
  • Release our Sustainable Packaging Manual to all own brand suppliers
  • Start implementing our packaging action plan – to focus on our highest use product categories
  • Review alternatives to sale of plastic water bottles in Pausa cafes
  • Increase the percentage of sustainably sourced cotton in our product ranges
  • Begin roll-out of On Pack Recycling Labelling (OPRL) to communicate best disposal/recycling route of all packaging types to help customers
  • Review feasibility of providing ‘take back’ schemes for some of our products, providing a ‘closed loop’

Our targets

  • 30% of all plastic packaging of own brand products to be from recycled content by 2022
  • All own brand cotton products to be from sustainably sourced cotton by 2025
  • All Dunelm and Pausa own brand products which contain Palm oil to be 100% sustainably sourced by the end of FY20
  • 100% of all timber to be from legally harvested sources by FY20, and 50% of all timber used in Dunelm own brand products to be sourced from certified sources by FY25

2018/19 achievements

  • Engaged a sustainable packaging consultant to help us formulate a strategy to reduce the primary and secondary packaging used throughout our supply chain, with a particular emphasis on single-use plastic
  • Removed small single-use customer plastic bags from store and provided recyclable alternatives made from 100% recycled content
  • Appointed Track Record Global, a supply chain traceability specialist to work with our own brand furniture suppliers to verify that all timber is legally sourced
  • Removed straws and plastic disposable cutlery and introduced de-compostable take-away food and drink containers at all Pausa cafes
  • Distributed reusable cups to colleagues, saving thousands of paper cups each week
  • All tea and coffee sold in our Pausa cafes is from a certified Rainforest Alliance source