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March 2025

Dunelm partners with Homewards to prevent homelessness in Aberdeen

Dunelm is supporting Homewards' Innovative Housing Project, helping to furnish properties across the city in a five-year programme created by Prince William and The Royal Foundation of The Prince and Princess of Wales.

Community Sustainability
  • Retailer is supporting the Innovative Housing Project, helping to furnish properties across the city

Dunelm, the UK’s leading homewares retailer, is proud to be working alongside Homewards and a range of other providers to deliver homes in Aberdeen, with the aim of preventing and ending homelessness in the city.

The retailer is helping to furnish 31 homes as part of Homewards Aberdeen’s Innovative Housing Project.

Dunelm was present in Aberdeen this week to meet His Royal Highness The Prince of Wales, who visited as Homewards launches new initiatives to create employment opportunities for those experiencing, or at risk of homelessness, and sees the first residents move into homes delivered by Homewards.

Homewards is a five-year programme created by Prince William and The Royal Foundation of The Prince and Princess of Wales that aims to demonstrate that it is possible to end homelessness - making it rare, brief, and unrepeated.

It will support Homewards’ six flagship locations (Aberdeen; Bournemouth, Christchurch and Poole; Lambeth; Newport; Northern Ireland; Sheffield) alongside organisations from a range of sectors who are contributing skills, resources and investment to support the locations to deliver solutions.

Paul Sullivan, Head of Charity and Communities at Dunelm, commented:

“At Dunelm we recognise the importance of making a house a home, and the role this can have in helping tackle homelessness in a lasting way.

“We’re therefore very proud to be supporting Prince William and The Royal Foundation of The Prince and Princess of Wales in the Homewards project, and look forward to seeing the impact of the Innovative Housing Project across Aberdeen.”

Notes to editors

Dunelm is the UK's market leader in homewares with a purpose 'to help create the joy of truly feeling at home, now and for generations to come'. Its specialist customer proposition offers value, quality, choice and style across an extensive range of c.85,000 products, spanning multiple homewares and furniture categories and including services such as Made to Measure window treatments.

The business was founded in 1979 by the Adderley family, beginning as a curtains stall on Leicester market before expanding its store footprint. The business has grown to 200 stores across the UK and has developed a successful online offer through dunelm.com which includes home delivery and Click & Collect options. 155 stores now include Pausa coffee shops, where customers can enjoy a range of hot and cold food and drinks.

From its textiles heritage in areas such as bedding, curtains, cushions, quilts and pillows, Dunelm has built a comprehensive offer as The Home of Homes including furniture, kitchenware, dining, lighting, outdoor, decoration and DIY. The business predominantly sells specialist own-brand products sourced from long-term, committed suppliers.

Dunelm is headquartered in Leicester and employs c.11,500 colleagues. It has been listed on the London Stock Exchange since October 2006 (DNLM.L) and the business has returned c.£1.5bn in distributions to shareholders since IPO.