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Our purpose

To help create the joy of truly feeling at home.


Now and for the generations to come.

We are the UK’s leading homewares retailer with a growing presence in the furniture market. In our changing world, it’s never been more important to help make our customers feel truly at home – and we want Dunelm to be their first choice.

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  • Dunelm Sustainability Overview Thumbnail

    Dunelm Sustainability Overview January 2022

    Our purpose focuses on ‘the generations to come’ and long-term thinking is one of our shared values. We are ambitious about being a good company and have signaled that not only is ’sustainability’ one of our six strategic focus areas, it is also a foundation of the business – which we will continue to build.

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