Welcome to Dunelm’s investor site

The Home
of Homes

We are The Home of Homes, a specialist retailer of homewares and furniture, helping our customers to create homes they love.

Choice

We have over c. 100,000 products to suit every style and budget across our broad range of homewares and furniture categories

Value

Our customers are savvy and we pride ourselves on offering fantastic value across all quality tiers

Style

Using our expertise in product design, we aim to be as relevant as possible for customers, offering style and inspiration

Innovation

Our Full Circle Austin sofa range has a flexible, modular design, making it easier to recycle or repurpose at the end of its life

Being Good & Circular

Sustainability

Our home the Planet

We recognise the Planet provides the resources we use to create our products.

Sustainability

Our home in Communities

We have a role in the Communities where our stores and sites operate.

Sustainability

A home for our People

We create a home for People working in both our business and our wider supply chain.

Latest news

Products

The Home of Autumn glow-ups

Our latest campaign brings together seasonal updates and statement pieces for an effortless autumn glow-up.

Corporate Tech

Press Release

Dunelm Launches 'Ask Dunelm' AI Shopping Agent

UK retailer partners with Google Cloud on conversational shopping experience

Corporate Stores Community

Press Release

Dunelm Opens Kingston Superstore as New Store Pipeline Strengthens

New inspirational store is latest London opening and one of three new stores expected before the end of 2026

Yinka Ilori Collaboration

Choice

Value

Style

Innovation

Being Good & Circular

Sustainability

Our home the Planet

Sustainability

Our home in Communities

Sustainability

A home for our People

Latest news

Products

The Home of Autumn glow-ups

Press Release

Dunelm Launches 'Ask Dunelm' AI Shopping Agent

Press Release

Dunelm Opens Kingston Superstore as New Store Pipeline Strengthens