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Our purpose

To help create the joy of truly feeling at home.


Now and for the generations to come.

We are the UK’s leading homewares retailer with a growing presence in the furniture market. In our changing world, it’s never been more important to help make our customers feel truly at home – and we want Dunelm to be their first choice.

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Latest News

  • Dun Your Way Small

    DUN YOUR WAY: Dunelm empowers customers to embrace individuality with new advertising campaign

    We’ve launched our new brand ‘Dun Your Way’, which is about giving people the confidence to express themselves as they create their homes, their way. Starting with a warm and funny Autumn/Winter advertising campaign, we show how our breadth and depth of range makes us the perfect place to shop for your home, whatever your style, taste, or budget.

    We believe there's always room to put your own spin on things and to break free from convention...and maybe be a little bit rebellious if you feel like it.

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