Dunelm | Sustainability

We have a home in the Communities where our stores and sites operate and we are committed to having a positive impact, ensuring that Dunelm acts as both a welcoming home, and a hub for our purpose-driven initiatives.

Our approach to our community impact is rooted in being good and circular. We aim to do good through both our Charity initiatives and by acting as a community hub. We also strive to create a more circular local economy, reducing waste and prolonging the life of our products.

Takeback services

Our Textile Takeback service continues to grow, with c.115 tonnes of textiles brought to our stores each month and volumes up 20% year-on-year. Through our partnership with The British Heart Foundation, we are also helping give furniture and mattresses a second life, raising over £1 million and diverting over 250 tonnes from waste streams.

Age UK partnership

Our partnership with Age UK is helping to tackle loneliness and ensure older people across the UK can access the practical support, advice and connections they need to feel at home in their communities.

In FY26, we reached a major milestone, raising over £2 million for the charity since our partnership began, meaning that we achieved our original fundraising goal a full year ahead of schedule and have now increased our target to £3m.

Delivering Joy

Our colleagues and customers are at the heart of our Delivering Joy campaign, which helps people who may otherwise go without gifts or decorations over the festive period. Together, we have now helped deliver over 700,000 gifts since Delivering Joy started, demonstrating the power of collective action to make a difference in local communities.

Communities metrics

Metric	Outcome
Year-on-year increase in Group and colleague fundraising and Group cash charity contributions	£1.1m
% of own-brand products for which we offer an easy-to-use take-back service	60%