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Share price 1200.00 GBX 14th October 2024 at 18:00 PM

We have a home in the Communities where our stores and sites operate and we are committed to having a positive impact, ensuring that Dunelm acts as both a welcoming home, and a hub for our purpose-driven initiatives.   

Our approach to our community impact is rooted in being good and circular. We aim to do good through both our Charity initiatives and by acting as a community hub. We also strive to create a more circular local economy, reducing waste and prolonging the life of our products.   

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Takeback and Home to Home

Home to Home is a ‘pass it on’ scheme through which customers can donate pre-loved and good quality homewares such as crockery and glasses in our stores. The donations are collated and redistributed via local charities to people who may be struggling to ‘feel at home’, such as those living in temporary accommodation and refuges. With the support from Age UK, we are planning to extend this initiative to more stores.

Our in-store Textile Takeback service is ever increasing in popularity with our customers, who are now, on average, bringing c.98 tonnes of textiles to our stores every month. We have now collected more than 2,230 tonnes of textiles since launching the service in October 2021.

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Age UK partnership

Following a successful three years working with Mind, which raised £1.8m, in January 2024, we launched our new national charity partnership with Age UK after a voting process involving both colleagues and customers. 

We have a commitment to raise £2m over the next three years for Age UK and have created a joint purpose to create communities that feel like home.

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Delivering Joy

Our colleagues and customers are at the heart of our Delivering Joy campaign, which helps people who may otherwise go without gifts or decorations over the festive period. Our fourth Delivering Joy campaign was our biggest yet, doubling the number of donated gifts – from c.62,000 in 2022 to c.125,000 in 2023.  

Communities metrics

Metric Target
Group and colleague fundraising and Group cash charity contributions Year-on-year increase
% of own-brand products for which we offer an easy-to-use takeback service 50% by FY25

Latest news

Press Release

Dunelm kick-starts 2024 Delivering Joy initiative

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Helping to provide gifts to those most in need this Christmas

Press Release

Dunelm launches Rug Takeback trial across the Midlands

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Dunelm is trialling the new takeback scheme in six stores across the Midlands

Press Release

Dunelm tackles home textiles waste in partnership with The Salvation Army

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Dunelm has partnered with The Salvation Army to launch an online textile takeback scheme which will help tackle waste and provide a second life for customers’ unwanted home textiles