At Dunelm, we love homes and are just as obsessed by the products that go in them. We’re the UK’s No. 1 homewares retailer offering our customers a wide range of products to enhance every room in their home. We focus on style, quality and value and are always working hard to make our customers’ lives a little easier.

Our purpose is to help everyone create a home they love.

Highlights of our 2019 Results




(2018: +9.9%)

Profit before tax*



(2018: -6.7%)

*Profit before tax is presented before exceptional costs.

Dividend per share



(2018: +1.9%)

Operational Highlights

• Focus on core Dunelm, with improved customer proposition offering more choice, style and value

• Continuing growth in brand awareness and consideration helped drive an 8.5% increase in unique active customers*

• Ongoing development of digital capabilities with further plans in progress to enhance the multichannel customer experience

• Increased homewares market share† by 0.6ppts

* Unique active customer numbers reflects internal analysis based on Barclays data.

GlobalData Retail research (September 2019). (see Our Marketplace for further details)

Investment Proposition

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