We are the UK’s market leader in homewares, with a specialist offering for customers across our much-loved superstores and digital platform dunelm.com.
Market leader in UK homewares market
Stores across the UK
Products to suit every style and budget
Sales in FY23
We deliver our purpose by being Customer 1st; striving to improve our offer for savvy home-lover customers.
We are passionate about offering our customers outstanding value and quality for every space, style and budget. With the majority of our products being own brand and exclusive ranges, we are innovative and agile in our product development, working closely with our suppliers. This allows us to create product ranges which excite our customers whilst meeting our exacting quality, ethical and environmental standards.
Our thriving total retail system combines the advantages of physical and digital retail in a seamless offer which gives choice to our customers in how they shop. We continue to invest in technology to power this system and empower our colleagues. Digitalisation encompasses everything from improving our shopping experience, to increasing operational productivity, to leveraging data and insights to refine our proposition.