About Us
To help create the joy of truly feeling at home, now and for generations to come
Truly feeling at home is one of the greatest joys in life. We want to help find ways to make everyday home life better for our customers. To bring more commitment, comfort belonging, fun and laugh out loud joy to people’s homes. And to do it in a way where everyone feels included, and we make good long-term decision which value our environment and future relationships.
DUNELM AT A GLANCE
No. 1
Market leader in UK homewares market
177
Stores, of which 153 with in-store Pausa cafes.
11,000+
Colleagues working in stores, operations, logistics, manufacturing and support centres
50,000+
Products mainly sold under the Dunelm brand or exclusive brands
85%
Of growth in last five years from market share gains
CHOICE & VALUE
Over 50,000 products mainly sold under the Dunelm brand or exclusive brands, allowing us to develop a wide range offering great choice and value, with style, quality and, increasingly, sustainability credentials.
OUR STORES
In our 177 stores we offer personal, friendly and helpful advice from our colleagues and keep our customers engaged through dedicated Facebook groups in each local store community. Our Pausa cafes sell a range of food and drinks in a friendly environment and we continue to improve our store layouts
DIGITISING OUR BUSINESS
Our ongoing investment in digital capabilities is helping to delight our customers, improve colleague satisfaction and streamline operations. Our easy and convenient digital services complement our brilliant stores, with seamless cross-channel experiences, improved product availability and more delivery options
