85,000

quality products, all at fantastic prices, giving customers genuine choice  

184

stores and our website at dunelm.com provide an easy and convenient shopping experience  

11,500

committed colleagues in our stores and support sites 

£1.7bn

of sales in FY24, with a consistent track record of growth 

Value & choice

Great product quality & style for every budget

We offer customers relevant products across a broad range of categories with outstanding value and choice. Our customers are savvy, so we present attractive price points for every style and budget and ensure our products are practical, beautiful, and increasingly, sustainable.

Fast & convenient

Everything easy to find, buy & use

We aim to provide an easy and seamless browsing, shopping and delivery experience, whether that’s in our stores, online, or a combination of the two. We focus on being efficient throughout the customer journey.

Friendly & expert

Service that is non-judgemental & knowledgeable

Whether in store, at the end of a phone (or email) or making a delivery to your home, we train our colleagues to be friendly, knowledgeable and helpful. Our investment in technology and data gives them additional tools to advise on product choice and availability more effectively.

Good & circular

Positive choices for our planet, communities and people

We are making it easier for our customers to make thoughtful choices by using more sustainable design, materials and manufacturing techniques, whilst doing the right thing in our communities and for our people.