Committed to growth that is sustainable

‘Sustainable in everything we do’ is one of our foundations and signals to our stakeholders and shareholders the importance we place on building sustainability into all aspects of our business. We are committed to products, services and experiences that are: better for the planet, better for the home and better for people — with communicated governance, policies, measures and shared values to back up what we say and do. In July 2021 we reorganised and reinvigorated the way we manage our sustainability activities with Nick Wilkinson, CEO, chairing our new Pathway to Zero Steering Group.

Nick Wilkinson, CEO and Chair of Pathway to Zero Steering Group


We have made a step-change in our approach and commitments, reflecting increased internal focus.


We are designing products for the longer-term, seeking our materials that have less impact on the environment and reducing waste by offering more recycling options.


We continue to comply with best practice governance standards and continually improve our Board effectiveness.

Dunelm Environmental Policy


Our reporting mirrors how we think about sustainability in our business. Core environmental, social and governance (ESG) information is embedded in our Annual Report and Accounts 2021, with additional data in our ESG data sheet and Policies and statements


During FY21, as we developed our sustainability objectives, we set ourselves additional targets and metrics, including our long-term greenhouse gas emissions targets, packaging reduction and circular economy targets. We have also reviewed our targets on key materials sourcing and made some of them more ambitious. We included sustainability metrics in our LTIP for the first time, which is why some of the targets go to FY24. As we move towards full disclosure under the Task Force on Climate-related Financial Disclosures (TCFD) and develop our ambitions, we expect to augment these targets.

Carbon reduction metrics 

Circular economy metrics 

Community metrics 


Commentary on performance against  metrics which were in force throughout FY21 can be found in the sustainability section of our Annual Report and in the Carbon reduction, Circular economy and Community sections on this website. During FY20 and FY21, performance against many targets was impacted (in some cases  positively and in others negatively) by store closures, social distancing restrictions and abnormal travel patterns as a result of Covid-19.


The 17 Sustainable Development Goals (‘SDGs’), created by the United Nations in 2015, are designed to improve health and education, reduce inequality, and spur economic growth – while tackling climate change and working to preserve our oceans and forests. Companies worldwide have a role to play in achieving these objectives. We indicate where our sustainability work supports these recognised goals in each relevant ‘Metrics and targets’ section.

Dunelm Sustainability Overview

Welcome to our sustainability overview. Our purpose focuses on ‘the generations to come’ and long-term thinking is one of our shared values. We are ambitious about being a good company and have signaled that not only is ’sustainability’ one of our six strategic focus areas, it is also a foundation of the business – which we will continue to build.