Our business model delivers competitive advantage and combines our strategy with our good and circular approach to sustainable growth. This creates stakeholder value, guided by our purpose, vision and values, and strong governance.
Our competitive advantages
Market-leading brand
We are the market leader in a large and fragmented homewares and furniture market, with a total share of 7.7%1 and significant scope to continue growing across our categories.
Specialist product proposition
Our wide assortment of products offer quality, choice and value, appealing to a broad range of customers across different regions, ages and incomes. We offer good, better and best options across our assortment and appeal to a variety of styles, needs and budgets.
Total retail system
Our total retail system combines friendly and knowledgeable service across our 184 stores, with the convenience of browsing and shopping online. This gives customers options to shop their way and also brings services including Made-to-Measure, Home Delivery and Click & Collect.
Unique operating model
We are a homewares specialist with largely own-brand product ranges, giving us a high degree of control over specification and sourcing, through long-standing relationships with our committed supplier partners.
Well-established values
Our colleagues are the heart of our business and feel a strong sense of belonging. Driven by our shared values, we create an inclusive environment for all to thrive.
Financial strength
We have a strong balance sheet and a capital-light growth model, with a track record of delivering sustainable, profitable growth and strong shareholder returns, whilst continuing to invest for the future.
1 GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture.