A brand appealing to a wide range of customers, market leader in a large fragmented market, with a challenger brand mentality.
A distinctive and specialist product portfolio – offering quality, value and style – largely own brand and sourced from long-term committed suppliers.
A total retail system that combines the advantages of digital and local shopping experiences to better serve UK homewares shoppers, and benefits from our convenient, low-cost store portfolio.
A highly cash-generative business with agility to invest.
Shared values, strong relationships and a commitment to doing the right thing for the long term, for all our stakeholders.
A clear runway for attracting more customers and increasing their frequency.