Investment Proposition


We are well positioned in our market, with a clear vision for purposeful and sustainable growth.

Brand purpose

A brand appealing to a wide range of customers, market leader in a large fragmented market, with a challenger brand mentality.

Product proposition

A distinctive and specialist product portfolio – offering quality, value and style – largely own brand and sourced from long-term committed suppliers.

Total retail system

A total retail system that combines the advantages of digital and local shopping experiences to better serve UK homewares shoppers, and benefits from our convenient, low-cost store portfolio.

Financial position

A highly cash-generative business with agility to invest.

Shared values

Shared values, strong relationships and a commitment to doing the right thing for the long term, for all our stakeholders.

Future growth

A clear runway for attracting more customers and increasing their frequency.