Unlocking our full potential as
The Home of Homes
We have three focus areas which frame our priorities and investments.
These are an evolution of the strategy we have followed over many years, and in combination will allow us to achieve our full potential as The Home of Homes, and to be the UK’s most trusted and valuable brand for homewares and furniture.
Our three strategic pillars
Elevate our product offer
Using our product mastery to increase relevance and appeal, extending our choice, value, design and style
Connect with more customers
Developing and expanding our channels, offering an easier and more personalised experience
Harness our operational capabilities
Leveraging our skills and systems to transform our proposition, processes and productivity
Led by brilliant colleagues, powered by our growing technology and data capabilities |
Case study – Elevate our product offer
A better and bolder lighting offer
The scope for product elevation is very exciting, not just through broadening our ranges, but also by increasing relevance with more coordination and style.
Latest news
Press Release
Dunelm distributes over 100,000 surprise bags from its Pausa Cafes in first year of 'Too Good To Go' partnership
Click to read this articlePartnership has led to significant reduction in food waste, with over 290 tonnes of CO2e avoided
Press Release
Dunelm improves offer for Irish customers with Carrickmines store relaunch
Click to read this articleStore will be rebranded as Dunelm, with a much wider offer of quality products for all areas of the home, at fantastic value
Press Release
Dunelm announces collaboration with Designers Guild
Click to read this articleDunelm has acquired the Designers Guild brand and design archive to bring their heritage designs to a broader audience