Share price 1200.00 GBX 2nd June 2025 at 14:04 PM

Unlocking our full potential as
The Home of Homes

We have three focus areas which frame our priorities and investments.

These are an evolution of the strategy we have followed over many years, and in combination will allow us to achieve our full potential as The Home of Homes, and to be the UK’s most trusted and valuable brand for homewares and furniture.

Our three strategic pillars

Elevate our product offer

Using our product mastery to increase relevance and appeal, extending our choice, value, design and style

Connect with more customers

Developing and expanding our channels, offering an easier and more personalised experience

Harness our operational capabilities

Leveraging our skills and systems to transform our proposition, processes and productivity

Led by brilliant colleagues, powered by our growing technology and data capabilities

Case study – Elevate our product offer

A better and bolder lighting offer

The scope for product elevation is very exciting, not just through broadening our ranges, but also by increasing relevance with more coordination and style.

FY24 results and future plans

Our CEO, Nick, talks through our strategy to unlock our full potential

Latest news

Press Release

Dunelm improves offer for Irish customers with Carrickmines store relaunch

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Store will be rebranded as Dunelm, with a much wider offer of quality products for all areas of the home, at fantastic value

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Corporate Products
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Press Release

Dunelm announces collaboration with Designers Guild

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Dunelm has acquired the Designers Guild brand and design archive to bring their heritage designs to a broader audience

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Community Sustainability
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Press Release

Dunelm partners with Homewards to prevent homelessness in Aberdeen

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Dunelm is supporting Homewards' Innovative Housing Project, helping to furnish properties across the city in a five-year programme created by Prince William and The Royal Foundation of The Prince and Princess of Wales.