Unlocking our full potential as
The Home of Homes
We have three focus areas which frame our priorities and investments.
These are an evolution of the strategy we have followed over many years, and in combination will allow us to achieve our full potential as The Home of Homes, and to be the UK’s most trusted and valuable brand for homewares and furniture.
Our three strategic pillars
Elevate our product offer
Using our product mastery to increase relevance and appeal, extending our choice, value, design and style
Connect with more customers
Developing and expanding our channels, offering an easier and more personalised experience
Harness our operational capabilities
Leveraging our skills and systems to transform our proposition, processes and productivity
Led by brilliant colleagues, powered by our growing technology and data capabilities |
Case study – Elevate our product offer
A better and bolder lighting offer
The scope for product elevation is very exciting, not just through broadening our ranges, but also by increasing relevance with more coordination and style.
Latest news
Press Release
Dunelm to open new store in Westfield London
Click to read this articleDunelm, the UK’s largest homewares retailer, has confirmed a brand-new store to be opened in Westfield London, Europe’s largest shopping and leisure destination
Video
Dunelm launches its latest Home of Homes campaign
Click to read this articleThe latest Home of Homes campaign for Autumn 2024 ups the brand’s style stakes
Press Release
Dunelm kick-starts 2024 Delivering Joy initiative
Click to read this articleHelping to provide gifts to those most in need this Christmas