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    North West Trial of Homeware Donation Initiative

    Dunelm has launched a trial across its 18 North West stores that will allow customers to donate pre-loved homeware items from any retailer, to be redistributed to local charities and community groups in the region.

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    Menopause Workplace Pledge

    Dunelm, has signed up to the Menopause Workplace Pledge, committing to making their organisation a supportive and understanding place for colleagues going through the menopause.

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    Raising over £1million for charities

    Dunelm has raised over £1 million since July 2021 for mental health charities Mind, the Scottish Association for Mental Health (SAMH) and Inspire

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    Delivering Joy

    Dunelm has announced the launch of its third community-focused campaign, Delivering Joy. This campaign aims to help people across the UK that may otherwise go without gifts or decorations over the festive period.    

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    Dunelm MenopauZzz Campaign

    Our MenopauZzz campaign coincides with the launch of our new internal Menopause focus, which includes menopause buddy training, a new menopause policy and manager guidance to make sure Dunelm is a place where everyone feels they belong.

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    Dun Your Way

    Our ‘Dun Your Way’ philosophy is about helping our customers put their own affordable and stylish stamp on their home. Our latest cross-channel advertising campaign shows that, regardless of what challenges life may throw, we believe there are still many small ways for us to help our customers make their home a haven."

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    Publication of Annual and Sustainability Reports 2022

    Dunelm announces the publication of its latest Annual Report and Accounts 2022 and Sustainability Report 2022.

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    New stainability focused ‘Conscious Choice’ range

    Dunelm announced the launch of its Conscious Choice homeware collection, helping customers to make more thoughtful purchasing decisions and to find homeware that last longer and are made from more sustainable materials.

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    The Mind Garden

    Dunelm is supporting the relocation of The Mind Garden by award-winning garden designer Andy Sturgeon, in partnership with charity Mind, from the Chelsea Flower Show to Mind in Furness, Cumbria to provide comfort, connection and mindfulness for the local community.

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    Autumn/Winter 22 Lookbook

    This Autumn and Winter we are excited at the thought of spending more time indoors and sharing the products that will help people to transform their homes into the cocooning havens they have the potential to be.

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    Our response to the Ukraine crisis

    Ukraine has been incredibly powerful and we are proud of the contribution that Dunelm stores have made in supporting our customers and colleagues in making essential and valuable donations of warm bedding.

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    New homewares collection with Natural History Museum

    Dunelm has announced the launch of an exciting new collaboration with the Natural History Museum, celebrating the wonders of our natural world.

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    Dunelm Sustainability Overview January 2022

    Our purpose focuses on ‘the generations to come’ and long-term thinking is one of our shared values. 

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    Dunelm's first sustainability-linked loan facility

    Dunelm announced a new £185 million revolving credit facility, which incorporates four sustainability-linked performance targets.

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    Dunelm reflects on COP26

    In this sustainability blog, Christina Downend, Head of Climate Change at Dunelm, explains how Dunelm is responding to climate change challenges and reflects on how pledges made at the Conference of the Parties (COP) 26 in Glasgow earlier this month are likely help Dunelm in the longer term.

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    Spring/Summer 22 Lookbook

    What's new for Spring? This season is driven by a balance of must-have trends and the needs of our customers, including innovative products like compact beside tables, slim sideboards, and modular cabinetry.

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    DUN YOUR WAY: Dunelm empowers customers to embrace individuality with new advertising campaign

    We’ve launched our new brand ‘Dun Your Way’, which is about giving people the confidence to express themselves as they create their homes, their way. Starting with a warm and funny Autumn/Winter advertising campaign, we show how our breadth and depth of range makes us the perfect place to shop for your home, whatever your style, taste, or budget.

    We believe there's always room to put your own spin on things and to break free from convention...and maybe be a little bit rebellious if you feel like it.

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    Home with Dunelm Autumn/Winter 2021

    Our first issue of Home with Dunelm is packed with snug ideas, from simple refreshes for the changing season to fab new products to shop for right now.

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    Autumn/Winter 21 Lookbook

    This last year has been like no other, with people spending more time than ever at home and having to make their homes work for them in ways they hadn’t before. With that in mind, we decided to make sure our Autumn Winter 21 product range was providing helpful solutions for a truly multi-tasking home.

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    Spring/Summer 21 Lookbook

    The Edited Life introduces a new era of thoughtfulness in the home, with an understated collection of pieces chosen for their simple beauty, quality craftsmanship and innate usefulness that will last beyond any trend.

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    Tackling domestic abuse

    In July 2021, Dunelm announced its partnership with Retail Trust and Domestic Abuse Alliance (RIADA).

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    In May 2021, Dunelm signed up to #BeatTheReceipt Paperless Pledge.

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    Textiles 2030 Action Plan

    In April 2021, Dunelm became the first homewares retailer to join WRAP Textiles 2030 Action Plan.

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    BRC Diversity and Inclusion Charter

    In March 2021, Dunelm signed up to a Diversity and Inclusion (D&I) charter led by the British Retail Consortium.

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    TCFD supporter and progress report

    In March 2021, Dunelm became a Task Force on Climate Change-related Financial Disclosures (TCFD) supporter.

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    Dunelm launches new advertising campaign

    We love home truths. Every home may be different but we can all relate to the same moments. For our autumn campaign, instead of inventing stories, we enlisted the help of our customers and communities to tell us what home means to them. We want to show the reality of home, not just bricks, mortar and picture perfect moments. Comfortable, content, messy and brilliant. Right now, for many of us, home is the best feeling in the World.

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    BRC Climate Action Roadmap

    In November 2020, Dunelm became one of over 60 retailers to commit resource to delivering British Retail Consortium’s (BRC) Climate Action Roadmap.

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    Community Spirit: Going the distance together

    Through the motivation of our teams, we have been able to offer our local and national communities many new ways to support, with many colleagues sharing their brilliant ideas across the business on how we can all do our bit to help others.

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    The Crawley Edit: A Highstreet Concept Store

    As the UK’s leading homewares retailer, we wanted to open a new high street store that offers our same great product, at the same great prices. We’ve simply taken the best of what we have done over the past 40 years and listened to what our customers want.

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    Spring / Summer 2020 - A Mindful Home

    To celebrate the launch of our new home trends for 2020, we welcomed more than 70 media titles, bloggers and stylists to our press show in the heart of Fitzrovia.

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    Dunelm's Christmas 2019 catalogue

    No-one does Christmas like you, which is why we love giving our customers such a huge range of options.

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    Dunelm launches Autumn/Winter advertising campaign

    We're delighted to introduce the two newest additions to the Dunelm advertising family: 5-piece family the Edwards, and charismatic couple, Dotty & Moray.

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    Dunelm's Autumn/Winter 2019 Look Book

    Dunelm launches Autumn / Winter 2019 Look Book.

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    Mighty Hike

    We're not ones to shy away from a challenge, so when we learned about Macmillan Cancer Support's Mighty Hikes, we knew we had to get involved. 

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    Spring Summer Influencer Event

    We recently hosted our third influencer event, to showcase our Spring Summer collection to 18 influencers known and loved for sharing their passion for fashion and interiors.

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    This Morning Live

    As headline sponsors of This Morning Live, we got a prime spot to see the 4 day even unfold at the NEC Birmingham, and had the opportunity to speak to thousands of people about mindfulness in the home.

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    Proud sponsors of This Morning

    Dunelm is proud to be sponsoring This Morning for a whole year, beginning Friday 1st March 2019.

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    Dunelm launches Spring advertising campaign

    We're continuing our real people, real homes campaign with a new family for our spring advertising - the Umehs.

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    Dunelm's new charity partnership - Macmillan Cancer Support

    We are teaming up with Macmillan Cancer Support to raise as much money as possible and support their incredible work.

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    Dunelm launches Christmas advertising campaign

    Every family has their traditions dating from to way back when, but you never know when you’re going to adopt a new one. Our new Christmas TV advert features real family the Skeates, and their annual Christmas activities have inspired us to talk traditions!

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    Dunelm's Christmas 2018 Look Book

    Dunelm launches Christmas 2018 Look Book.


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    Dunelm launches new brand advertising campaign

    Every family and every home is different and we love them all. Whether you're blending your styles together or turning cushions over to hide spills, we'll help you create a home you love.

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    Dunelm's Autumn/Winter 2018 Look Book

    Dunelm launches Autumn / Winter 2018 Look Book.


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    Dunelm announces exclusive partnership with MissPrint

    Dunelm announces exclusive partnership with MissPrint.


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    Dunelm's Spring/Summer 2018 Look Book

    Dunelm launches Spring / Summer 2018 Look Book.


  • Your Home awards

    Dunelm wins Best Home Retailer and Best Soft Furnishing Retailer

    Dunelm is officially the Best Home Retailer and Best Soft Furnishing Retailer according to readers of Your Home and HomeStyle magazines.


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    Mixed Dry Recycling: Keeping it simple for our colleagues and the environment

    At Dunelm we always try to do the right thing, and we are committed to minimising the impact of our business on the environment.

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    Double Gold for Dunelm at House Beautiful Awards

    Dunelm, the UK’s number one homewares retailer, was awarded Gold for both Favourite Home Retailer of the Year and Favourite Online Retailer of the Year at the House Beautiful Awards 2017.

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    Building our supply chain for the future in Stoke-on-Trent

    As a long term business, we make decisions that will provide benefits over the years to come as we continue to grow.