Insights

Dunelm is launching a new £2m partnership with Age UK to combat loneliness. The partnership, voted for by Dunelm customers and colleagues, will create communities that feel like home for older people whilst providing critical support.

Dunelm is stepping up its commitment to having lower impact operations through an acceleration of its extensive solar panel installation project. This financial year will see 2,642 panels installed across Dunelm’s portfolio.

Dunelm’s community-focused Delivering Joy campaign has broken records this year, with their generous customers providing more than 125,000 gifts to people across the UK that may not have otherwise received a gift to open on Christmas Day.

Dunelm has taken a significant step forward in its sustainability agenda with greenhouse gas emissions targets approved by the Science Based Targets initiative (SBTi). The retailer becomes the first dedicated homewares specialist and one of the first companies globally to set short and long-term company-wide emission reduction targets in line with climate science, following the rigorous SBTi assessment.

Three quarters of menopausal women admit to suffering from menopausal insomnia, with the most common time to wake up in the night being 3.29am, according to new research from Dunelm. The research also revealed that more than two thirds (69%) of women said that menopausal insomnia has had a negative impact on their emotional wellbeing and despite over half (59%) having struggled with the symptoms of the menopause, one in two (50%) don’t know how to deal with them.

After delivering thousands of gifts kindly donated by customers last Christmas, Dunelm, the Home of Homes, is once again launching its community-focused festive campaign, Delivering Joy. Now in its fourth year, the campaign aims to help people across the UK that may not otherwise receive a gift to open on Christmas Day.

Dunelm has officially launched its new campaign, ‘The Home of Homes,’ giving a sneak peek into the new season’s must-have homeware. From reliable basics that keep your home ticking, to setting up fresh when you’re starting a new chapter, every room, need, taste and budget are taken care of at Dunelm. Including kitchenware basics alongside your new statement sofa, shoppers can get their hands on all the products featured in Dunelm’s new TV advert.

Dunelm has invested in 10 new delivery vehicles that will significantly reduce the carbon footprint of its transport fleet and the business as a whole. More than 50% of Dunelm’s own operations (Scope 1) carbon emissions are attributable to the Home Delivery Network (HDN) fleet. To combat this issue, Dunelm has introduced nine new tractor units powered by compressed natural gas, and an additional electric vehicle to support store deliveries.

Dunelm has collaborated with Airtasker, the local services marketplace, to provide a new, community-based solution. Customers in need of skilled specialists can now connect with local ‘Taskers’ who have the time, skills, and equipment to help with their project, taking any unnecessary stress away from building and installing their beds, wardrobes, drawers and tables.

Dunelm has launched a trial across its 18 North West stores that will allow customers to donate pre-loved homeware items from any retailer, to be redistributed to local charities and community groups in the region.

Dunelm, has signed up to the Menopause Workplace Pledge, committing to making their organisation a supportive and understanding place for colleagues going through the menopause.

Dunelm has raised over £1 million since July 2021 for mental health charities Mind, the Scottish Association for Mental Health (SAMH) and Inspire

Dunelm has announced the launch of its third community-focused campaign, Delivering Joy. This campaign aims to help people across the UK that may otherwise go without gifts or decorations over the festive period.

Our MenopauZzz campaign coincides with the launch of our new internal Menopause focus, which includes menopause buddy training, a new menopause policy and manager guidance to make sure Dunelm is a place where everyone feels they belong.

Our ‘Dun Your Way’ philosophy is about helping our customers put their own affordable and stylish stamp on their home. Our latest cross-channel advertising campaign shows that, regardless of what challenges life may throw, we believe there are still many small ways for us to help our customers make their home a haven."

Dunelm announces the publication of its latest Annual Report and Accounts 2022 and Sustainability Report 2022.

Dunelm announced the launch of its Conscious Choice homeware collection, helping customers to make more thoughtful purchasing decisions and to find homeware that last longer and are made from more sustainable materials.

Dunelm is supporting the relocation of The Mind Garden by award-winning garden designer Andy Sturgeon, in partnership with charity Mind, from the Chelsea Flower Show to Mind in Furness, Cumbria to provide comfort, connection and mindfulness for the local community.

This Autumn and Winter we are excited at the thought of spending more time indoors and sharing the products that will help people to transform their homes into the cocooning havens they have the potential to be.

Ukraine has been incredibly powerful and we are proud of the contribution that Dunelm stores have made in supporting our customers and colleagues in making essential and valuable donations of warm bedding.

Dunelm has announced the launch of an exciting new collaboration with the Natural History Museum, celebrating the wonders of our natural world.

Our purpose focuses on ‘the generations to come’ and long-term thinking is one of our shared values.

Dunelm announced a new £185 million revolving credit facility, which incorporates four sustainability-linked performance targets.

In this sustainability blog, Christina Downend, Head of Climate Change at Dunelm, explains how Dunelm is responding to climate change challenges and reflects on how pledges made at the Conference of the Parties (COP) 26 in Glasgow earlier this month are likely help Dunelm in the longer term.

What's new for Spring? This season is driven by a balance of must-have trends and the needs of our customers, including innovative products like compact beside tables, slim sideboards, and modular cabinetry.

We’ve launched our new brand ‘Dun Your Way’, which is about giving people the confidence to express themselves as they create their homes, their way.

Our first issue of Home with Dunelm is packed with snug ideas, from simple refreshes for the changing season to fab new products to shop for right now.

This last year has been like no other, with people spending more time than ever at home and having to make their homes work for them in ways they hadn’t before. With that in mind, we decided to make sure our Autumn Winter 21 product range was providing helpful solutions for a truly multi-tasking home.

The Edited Life introduces a new era of thoughtfulness in the home, with an understated collection of pieces chosen for their simple beauty, quality craftsmanship and innate usefulness that will last beyond any trend.

In July 2021, Dunelm announced its partnership with Retail Trust and Domestic Abuse Alliance (RIADA).

In May 2021, Dunelm signed up to #BeatTheReceipt Paperless Pledge.

In April 2021, Dunelm became the first homewares retailer to join WRAP Textiles 2030 Action Plan.

In March 2021, Dunelm signed up to a Diversity and Inclusion (D&I) charter led by the British Retail Consortium.

In March 2021, Dunelm became a Task Force on Climate Change-related Financial Disclosures (TCFD) supporter.

We love home truths. Every home may be different but we can all relate to the same moments.

In November 2020, Dunelm became one of over 60 retailers to commit resource to delivering British Retail Consortium’s (BRC) Climate Action Roadmap.

Through the motivation of our teams, we have been able to offer our local and national communities many new ways to support, with many colleagues sharing their brilliant ideas across the business on how we can all do our bit to help others.

As the UK’s leading homewares retailer, we wanted to open a new high street store that offers our same great product, at the same great prices. We’ve simply taken the best of what we have done over the past 40 years and listened to what our customers want.

To celebrate the launch of our new home trends for 2020, we welcomed more than 70 media titles, bloggers and stylists to our press show in the heart of Fitzrovia.

No-one does Christmas like you, which is why we love giving our customers such a huge range of options.

We're delighted to introduce the two newest additions to the Dunelm advertising family: 5-piece family the Edwards, and charismatic couple, Dotty & Moray.

Dunelm launches Autumn / Winter 2019 Look Book.

We're not ones to shy away from a challenge, so when we learned about Macmillan Cancer Support's Mighty Hikes, we knew we had to get involved.

We recently hosted our third influencer event, to showcase our Spring Summer collection to 18 influencers known and loved for sharing their passion for fashion and interiors.

As headline sponsors of This Morning Live, we got a prime spot to see the 4 day even unfold at the NEC Birmingham, and had the opportunity to speak to thousands of people about mindfulness in the home.

Dunelm is proud to be sponsoring This Morning for a whole year, beginning Friday 1st March 2019.

We're continuing our real people, real homes campaign with a new family for our spring advertising - the Umehs.

We are teaming up with Macmillan Cancer Support to raise as much money as possible and support their incredible work.

Every family has their traditions dating from to way back when, but you never know when you’re going to adopt a new one. Our new Christmas TV advert features real family the Skeates, and their annual Christmas activities have inspired us to talk traditions!

Dunelm launches Christmas 2018 Look Book.

Every family and every home is different and we love them all. Whether you're blending your styles together or turning cushions over to hide spills, we'll help you create a home you love.

Dunelm launches Autumn / Winter 2018 Look Book.

Dunelm announces exclusive partnership with MissPrint.

Dunelm launches Spring / Summer 2018 Look Book.

Dunelm is officially the Best Home Retailer and Best Soft Furnishing Retailer according to readers of Your Home and HomeStyle magazines.

At Dunelm we always try to do the right thing, and we are committed to minimising the impact of our business on the environment.

Dunelm, the UK’s number one homewares retailer, was awarded Gold for both Favourite Home Retailer of the Year and Favourite Online Retailer of the Year at the House Beautiful Awards 2017.

As a long term business, we make decisions that will provide benefits over the years to come as we continue to grow.