Insights

Dunelm has launched a trial across its 18 North West stores that will allow customers to donate pre-loved homeware items from any retailer, to be redistributed to local charities and community groups in the region.

Dunelm, has signed up to the Menopause Workplace Pledge, committing to making their organisation a supportive and understanding place for colleagues going through the menopause.

Dunelm has raised over £1 million since July 2021 for mental health charities Mind, the Scottish Association for Mental Health (SAMH) and Inspire

Dunelm has announced the launch of its third community-focused campaign, Delivering Joy. This campaign aims to help people across the UK that may otherwise go without gifts or decorations over the festive period.    

Our MenopauZzz campaign coincides with the launch of our new internal Menopause focus, which includes menopause buddy training, a new menopause policy and manager guidance to make sure Dunelm is a place where everyone feels they belong.

Our ‘Dun Your Way’ philosophy is about helping our customers put their own affordable and stylish stamp on their home. Our latest cross-channel advertising campaign shows that, regardless of what challenges life may throw, we believe there are still many small ways for us to help our customers make their home a haven."

Dunelm announces the publication of its latest Annual Report and Accounts 2022 and Sustainability Report 2022.

Dunelm announced the launch of its Conscious Choice homeware collection, helping customers to make more thoughtful purchasing decisions and to find homeware that last longer and are made from more sustainable materials.

Dunelm is supporting the relocation of The Mind Garden by award-winning garden designer Andy Sturgeon, in partnership with charity Mind, from the Chelsea Flower Show to Mind in Furness, Cumbria to provide comfort, connection and mindfulness for the local community.

This Autumn and Winter we are excited at the thought of spending more time indoors and sharing the products that will help people to transform their homes into the cocooning havens they have the potential to be.

Ukraine has been incredibly powerful and we are proud of the contribution that Dunelm stores have made in supporting our customers and colleagues in making essential and valuable donations of warm bedding.

Dunelm has announced the launch of an exciting new collaboration with the Natural History Museum, celebrating the wonders of our natural world.

Our purpose focuses on ‘the generations to come’ and long-term thinking is one of our shared values. 

Dunelm announced a new £185 million revolving credit facility, which incorporates four sustainability-linked performance targets.

In this sustainability blog, Christina Downend, Head of Climate Change at Dunelm, explains how Dunelm is responding to climate change challenges and reflects on how pledges made at the Conference of the Parties (COP) 26 in Glasgow earlier this month are likely help Dunelm in the longer term.

What's new for Spring? This season is driven by a balance of must-have trends and the needs of our customers, including innovative products like compact beside tables, slim sideboards, and modular cabinetry.

We’ve launched our new brand ‘Dun Your Way’, which is about giving people the confidence to express themselves as they create their homes, their way. Starting with a warm and funny Autumn/Winter advertising campaign, we show how our breadth and depth of range makes us the perfect place to shop for your home, whatever your style, taste, or budget.

We believe there's always room to put your own spin on things and to break free from convention...and maybe be a little bit rebellious if you feel like it.

Our first issue of Home with Dunelm is packed with snug ideas, from simple refreshes for the changing season to fab new products to shop for right now.

This last year has been like no other, with people spending more time than ever at home and having to make their homes work for them in ways they hadn’t before. With that in mind, we decided to make sure our Autumn Winter 21 product range was providing helpful solutions for a truly multi-tasking home.

The Edited Life introduces a new era of thoughtfulness in the home, with an understated collection of pieces chosen for their simple beauty, quality craftsmanship and innate usefulness that will last beyond any trend.

In July 2021, Dunelm announced its partnership with Retail Trust and Domestic Abuse Alliance (RIADA).

In May 2021, Dunelm signed up to #BeatTheReceipt Paperless Pledge.

In April 2021, Dunelm became the first homewares retailer to join WRAP Textiles 2030 Action Plan.

In March 2021, Dunelm signed up to a Diversity and Inclusion (D&I) charter led by the British Retail Consortium.

In March 2021, Dunelm became a Task Force on Climate Change-related Financial Disclosures (TCFD) supporter.

We love home truths. Every home may be different but we can all relate to the same moments. For our autumn campaign, instead of inventing stories, we enlisted the help of our customers and communities to tell us what home means to them. We want to show the reality of home, not just bricks, mortar and picture perfect moments. Comfortable, content, messy and brilliant. Right now, for many of us, home is the best feeling in the World.

In November 2020, Dunelm became one of over 60 retailers to commit resource to delivering British Retail Consortium’s (BRC) Climate Action Roadmap.

We're delighted to introduce the two newest additions to the Dunelm advertising family: 5-piece family the Edwards, and charismatic couple, Dotty & Moray.

We're continuing our real people, real homes campaign with a new family for our spring advertising - the Umehs.

Every family has their traditions dating from to way back when, but you never know when you’re going to adopt a new one. Our new Christmas TV advert features real family the Skeates, and their annual Christmas activities have inspired us to talk traditions!

Every family and every home is different and we love them all. Whether you're blending your styles together or turning cushions over to hide spills, we'll help you create a home you love.