Dunelm announces exclusive partnership with MissPrint

Dunelm, the UK’s number one homewares retailer, has launched an exclusive partnership with independent design company, MissPrint to offer customers a beautiful range of patterned fabrics and PVC on the roll.

MissPrint was founded in 2005 by mother and daughter team Yvonne and Rebecca Drury, with every pattern starting life as a page in a sketch book, hand drawn by Rebecca.  The MissPrint patterns are contemporary, fun, colourful graphic designs that have a hint of Scandinavian and mid-century influence.

At Dunelm, the MissPrint range comprises seven different designs in a choice of colours. The 15 fabrics are all available to order via Dunelm’s Made to Measure service with a selection available on the roll in-store. In addition, there are five PVC options.

Commenting on the partnership, Yvonne Drury, co-founder of MissPrint, said: “We’re thrilled to collaborate with Dunelm, featuring the most iconic designs all in the signature MissPrint handwriting and fresh colour palette.”

Fiona Lambert, Product Director at Dunelm, said: “At Dunelm, we take pride in designing many of our ranges in house but love collaborating with independent designers as it enables us to offer our customers a wider choice of high quality, stylish products at our great value prices. MissPrint create beautiful, distinctive designs and I am very excited to be launching the range in store and online.”

Commenting on the inspiration behind the collection, Rebecca Drury, co-founder of MissPrint, said: “The new collection brings together our classic and much-loved designs; it’s a true celebration of MissPrint. The environment, wild flowers and plants form the main inspiration behind the collection. We’ve interpreted nature in an array of different forms.”

Yvonne Drury, added: “As well as our joint passion for stylish home furnishings, MissPrint and Dunelm share other similarities. While Dunelm is now a large retailer, at its core it’s still a family business, just like us. We also strongly believe in supporting British manufacturing, so it’s great that all of Dunelm’s Made-to-Measure curtain and blinds are produced at their own facility in Leicester.”

The Dunelm MissPrint Collection is available in store and online week from Monday 21 May, 2018.