The UK’s market leader in homewares
In FY24 we successfully balanced delivering growth with maintaining our firm operational grip on the business amidst a challenging consumer environment.
We made good progress against our objectives, expanding our store estate in different sizes and locations as planned, continuing to improve our digital proposition, and enhancing our multi-channel experience for customers who prefer to shop both online and in store, including through a better Click & Collect proposition.
Our market opportunity
Total addressable market¹
£ 24 bn
10% medium-term milestone
Current market share¹
7.7 %
FY24 market share
¹ Based on GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture, including VAT. |
Our three strategic pillars
Elevate our product offer
Using our product mastery to increase relevance and appeal, extending our choice, value, design and style
Connect with more customers
Developing and expanding our channels, offering an easier and more personalised experience
Harness our operational capabilities
Leveraging our skills and systems to transform our proposition, processes and productivity
We have clear focus areas which are framing our plans, and are extremely confident in our ability to deliver long-term sustainable growth.
Performance highlights
Active customer growth²
+ 5.1 %
online and in store
Market share growth¹
+ 60 bps
YoY
Volume growth
+ 6.2 %
YoY
How we are unlocking potential
¹ Based on GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture, including VAT.
2 Growth in unique active customers who have transacted at least once in the 12 months to June 2024. Management estimates using Barclays data.