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The UK’s market leader in homewares

In FY24 we successfully balanced delivering growth with maintaining our firm operational grip on the business amidst a challenging consumer environment.

We made good progress against our objectives, expanding our store estate in different sizes and locations as planned, continuing to improve our digital proposition, and enhancing our multi-channel experience for customers who prefer to shop both online and in store, including through a better Click & Collect proposition.

FY24 results and future plans

Our CEO, Nick, talks through our strategy to unlock our full potential

Our market opportunity

Total addressable market¹

£ 24 bn

10% medium-term milestone

Current market share¹

7.7 %

FY24 market share

¹ Based on GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture, including VAT.

Our three strategic pillars

Elevate our product offer

Using our product mastery to increase relevance and appeal, extending our choice, value, design and style

Connect with more customers

Developing and expanding our channels, offering an easier and more personalised experience

Harness our operational capabilities

Leveraging our skills and systems to transform our proposition, processes and productivity

We have clear focus areas which are framing our plans, and are extremely confident in our ability to deliver long-term sustainable growth.

Nick Wilkinson

CEO

Performance highlights

Active customer growth²

+ 5.1 %

online and in store

Market share growth¹

+ 60 bps

YoY

Volume growth

+ 6.2 %

YoY

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Committed to Being Good & Circular

Sustainable growth is ingrained in the day-to-day operations of the Group. Being Good & Circular is how we characterise our approach, considering our impact on the planet, in our communities and in looking after our people.

How we are unlocking potential

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Elevate our product offer

We’re accelerating experimentation, exploration and development and have created ‘Dunelm Lab’, a dedicated innovation team, focused on new technologies, new materials, and new manufacturing techniques to keep us at the forefront of new ideas in homewares.

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Connect with more customers

To better serve our target customers in inner London boroughs, we are testing some smaller stores in London. Our first inner London store, at c.5,000 sq ft, will open in the first half of FY25.

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Harness our operational capabilities

Having carried out testing in FY24, we are in the process of rolling out new technology and ways of working in the first half of this year, introducing machine learning, automating low value tasks and reducing our reliance on manual processes and spreadsheets.

Downloads

Annual Report
Reports

Annual Report 2024

Sustainability
Reports

Sustainability Report 2024

¹ Based on GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture, including VAT.

2 Growth in unique active customers who have transacted at least once in the 12 months to June 2024. Management estimates using Barclays data.