Investment Proposition

Our growth record has been strong with 38 consecutive years of increased sales and we’re always looking out for ways to sell more to our customers. We have a significant opportunity to continue to grow in the UK as we become the customers’ number one choice for Homewares and Furniture.

• Number 1 in the £12.4bn Homewares market with 7.9% share. Opportunity to consolidate leadership position in a fragmented sector
• Opportunity to accelerate the growth of our online business with an expanded range, new brands, and improved delivery options, attracting new customers and evolving our model for the future
• Significant growth potential in Furniture where our share is less than 1% in an £11.3bn size market

We are always looking for ways to enhance our customer offer. We want to be famous for style, as well as quality and value. We’re always looking and listening to ensure we make our customer experience as inspiring and easy as possible.

• We’re well known for offering great value and quality across our broad product ranges. We will introduce more fashion and style-led ranges, and leverage our own brands to drive consideration and conversion across our categories
• Investments in our multichannel capability means customers can increasingly shop how and whenever they choose with next day or day of choice home delivery or collection in-store
• Our great people really make Dunelm different. We’re proud to offer friendly and knowledgeable service to our customers, not pushy sales people

Our low cost operating model provides a solid platform for continued growth. We’ve invested sensibly over the years and will remain agile enough to respond quickly to changes in the marketplace.

• We’re not held back by an over-priced or over-sized retail estate. In fact, we know we can still open more stores in key locations across the UK
• Our focus on cost and reducing waste ensures that we run a lean business and allows us to reinvest for growth and maintain great pricing for our customers
• We’ve grown up with many of our suppliers. Their skills and experience complement our own, and we are committed to maintaining great relationships and working with suppliers to create a more efficient supply chain

We make decisions for the long term which means that levels of investment activity can rise and fall. We always want to do the right thing for our business and stakeholders.

• As a highly cash-generative business with a conservative capital structure, we have the ability to re-invest and/or distribute our free cashflow each year
• As a large employer and a responsible business, we care about our communities and environment too. Whilst increasing employment numbers and community activities year on year, we have still managed to reduce emissions and waste
• Our progressive distribution policy has increased dividend per share each year since floating on the London Stock Exchange in 2006