Investment Proposition

Our growth record has been strong with 40 consecutive years of increased sales and we’re always looking out for ways to sell more to our customers. We have a significant opportunity to continue to grow in the UK as we become the customer’s number one choice for homewares and furniture.

• Market leader in the UK homewares market with 8.7% share*. Opportunity to consolidate leadership position in a fragmented sector

• Opportunity to accelerate the growth of our online business with an expanded range, and improved delivery options, attracting new customers and evolving our model for the future

• Significant growth potential in furniture where our share is around 1% of the market

*GlobalData Retail research (September 2019).

We are always looking for ways to enhance our customer offer. We want to be famous for style, as well as quality and value. We’re always looking and listening to ensure we make our customer experience as inspiring and easy as possible.

• We’re well known for offering great value and quality across our broad product ranges. We will introduce more fashion and style-led ranges, and leverage our own brands to drive consideration and conversion across our categories

• Investments in our multichannel capability means customers can increasingly shop how and whenever they choose with next day/day of choice home delivery or same day collection in store

• Our great colleagues really make Dunelm different. We’re proud to offer friendly and knowledgeable service to our customers

Our low cost operating model provides a solid platform for continued growth. We’ve invested intelligently over the years and remain agile enough to respond quickly to changes in the marketplace.

• We’re not held back by an overpriced or oversized retail estate. In fact, we know we can still open more stores in key locations across the UK

• Our focus on cost and reducing waste ensures that we run a lean business and allows us to reinvest for growth and maintain great pricing for our customers

• We’ve grown up with many of our suppliers. Their skills and experience complement our own. We are committed to maintaining great relationships and working with our suppliers to create a more efficient supply chain

We make decisions for the long term. We always want to do the right thing for our business and stakeholders.

• As a highly cash generative business with a conservative capital structure, we have the ability to reinvest and/or distribute our free cash flow each year

• As a large employer and a responsible business, we care about our communities and environment too. We have increased our charitable contributions, reduced emissions and improved our waste management

• Our progressive distribution policy has increased dividend per share each year since floating on the London Stock Exchange in 2006