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Becoming the homewares specialist

We hold a strong position as the UK’s market leader in homewares but see significant opportunity to extend our reach.

FY26 was an important year for Dunelm. The business delivered a solid performance while also beginning its next chapter under the leadership of our new CEO, Clo Moriarty.

Our business is exceptionally well positioned to build on its strengths, win the hearts and homes of more customers and continue creating long-term value for all our stakeholders.

Download our 2026 Annual Report

Our market opportunity

Total addressable market¹

£ 25 bn

Current market share¹

7.9 %

FY26 market share

¹ Source: GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture, for the 12 months to June 2026, including VAT.

Performance highlights

FY26 sales growth

+ 3.1 %

to a record £1,825m

Gross margin

+ 10 bps

Gross margin remained strong at 52.5% (FY25: 52.4%)

We delivered a solid performance in FY26, and saw more customers shopping multiple channels, demonstrating the strength and opportunity of our omnichannel model.

Karen Witts

CFO

FY26 results and future plans

Hear more from Clo on our refreshed strategy

Our strategy

Winning the hearts and homes of the customer

We have a compelling combination of strengths, and have confidence in our plans to build a bigger, better and bolder Dunelm.

To establish Dunelm as the homewares specialist for more customers, we will sharpen our authority by making our ranges simpler, more inspiring and more productive, helping customers complete more missions around the home.

Winning Hearts and Homes

Our growth engines

Become the homewares specialist

with something for everyone

Deliver seamless omnichannel experiences

that customers love

Transform our capabilities

to drive sustainable growth

Become the homewares specialist

with something for everyone

Deliver seamless omnichannel experiences

that customers love

Transform our capabilities

to drive sustainable growth

Our mindset

Customer obsession

Our growth engines

To unlock this opportunity, our plan is built around three growth engines:

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Become the homewares specialist

with something for everyone

Our in-depth analysis shows that, in selected areas, we can remove up to 40%3 of the store range, with limited impact on sales, releasing c.25%3 of space for higher productivity categories, destination ranges and more compelling home missions.

c.25% 

of store space identified for higher-productivity categories and home missions

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Deliver seamless omnichannel experiences

that customers love

Our best customers already shop across both stores and digital channels; our opportunity is to make that experience more joined-up, easier and more inspiring.

c.25% 

stores planned for renewals in next two years

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Transform our capabilities

to drive sustainable growth

To deliver faster, sustainable growth, we need a business that is simpler, more agile and more productive. Dunelm has always operated with financial discipline, and that will not change. As we scale, however, our cost base, processes, systems and ways of working must be fit for the next phase of growth.

c.£100m

least productive costs removed by FY29; fully reinvested in growth initiatives4

Downloads

Annual Report
Reports

Annual Report 2026

Download

Reports

Sustainability Report 2026

Download

¹ Based on GlobalData UK combined homewares and furniture markets, excluding kitchen cabinetry and bathroom furniture, for the 12 months to June 2025, including VAT.

2 Growth in unique active customers who have transacted at least once in the 12 months to June 2025. Management estimates using Barclays data.

3 Management estimates using external benchmarking.

4Compared to FY26 base. Before growth in volume-related costs and inflation.